Hard Rock Launches Omni-Channel Sportsbook in New Jersey

Hard Rock Hotel & Casino, Atlantic City officially launched its very own land-based and online sportsbook at HardRockSports.com and HardRockCasino.com, powered by Gaming Innovation Group, on January 30 in New Jersey.

According to Kresimir Spajic, senior vice president of online gaming at Hard Rock International, “The launch of the sportsbook at HardRockSports.com is another milestone on our journey to becoming the most innovative and comprehensive online gaming service for players in the State of New Jersey. Sports are integral to New Jersey’s culture and HardRockSports.com provides fans with the best platform to bet on their favorite teams and sporting events.”

Spanning over 17 acres across the legendary Atlantic City Boardwalk, Hard Rock Hotel & Casino Atlantic City has pretty much established itself as New Jersey’s foremost entertainment destination, boasting thousands of slots, hundreds of table games, and more than 20 upscale restaurants, lounges and entertainment venues such as the Hard Rock Live at Etess Arena, the Howie Mandel Comedy Club and the iconic Hard Rock Cafe, overlooking the Boardwalk.

The introduction of the sportsbook is another step towards further enhancing the company’s status as a leading gambling and entertainment brand in New Jersey. Residents and visiting players are now able to place bets on a variety of sports both at the physical venue as well as online via HardRockSports.com and via iOS and Android Hard Rock Casino mobile apps. However, games at state-based colleges or other games which take place at venues within the state will not be eligible to bet on.

President of Hard Rock Hotel & Casino Atlantic City, Joe Lupo was also keen to express his excitement about this new venture, which comes just in time for the highly anticipated Super Bowl 53 game: “We couldn’t be more excited to launch our online and land-based sportsbook, providing our guests and players the opportunity to bet on football’s big game this weekend. Players will be able to enjoy a full range of bets on the game, as well as all other major sporting events across the calendar, with exciting promotions and events coming soon. Continued development and the provision of a full-service array of amenities and entertainment for our customers is our consistent priority.”

As mentioned, both land-based and online sportsbook at Hard Rock are powered by Gaming Innovation Group (GiG).

GiG CEO, Robin Reed, also shared his enthusiasm about the two brands working together: “Hard Rock has global recognition, unparalleled reach and the same high ambitions as us. We look forward to continuing to support Hard Rock’s growth in New Jersey.”

Gaming Innovation Group Inc. is a tech company which has been providing products and services in the iGaming industry since 2012 from its homebase in Malta. The company is listed on the Oslo Stock Exchange and brings together a stream of operators, suppliers and users “to create the best iGaming experiences in the world.”